Reputation: Realizing Value from the Corporate Image by Charles J. Fombrun

Reputation: Realizing Value from the Corporate Image Charles J. Fombrun ebook
Format: pdf
Publisher: Harvard Business Review Press
Page: 441
ISBN: 9780875846330

Charles Fombrun, author of Reputation – Realizing Value from the Corporate Image. Fame & Fortune – How Successful Companies Build Winning Reputations. It can be said that brand image and brand reputation may influence consumer perception towards merit of products, boost up prestige and value of brands, enhance brand loyalty, as well as create a sustainable business at the end (Ginden, 1993; Fombrun and van Riel, 1997; Morsing and Kristensen, 2001). Moskowitz, “Choosing Socially Responsible Stocks”, Business and Society Review (1972), 1(1): 71-75; C.J. Product DescriptionExamines how companies in a variety of industries, such as international fashion, investment banking, packaged goods, and even U.S.. Reputation, Realizing Value from the Corporate Image. Everything a company does influences public opinion and reputation, therefore, every company should look carefully at building, a positive reputation. Who's tops in corporate reputation? (1996), Reputation: Realizing Value from the Corporate Image, Harvard Business School Press, Boston, MA. Corporate Reputation Review, 3, 13-17. Focus groups, surveys, clipping services, and search engines are some of the ways to monitor this image. Reputation: Realizing value from the corporate image. Boston: Harvard Business School Press.